Evolving consumer sentiments present an opportunity for retailers to boost food sales in supermarkets. Shelving innovative specialty food products and healthier alternatives in your stores are strategies that can boost your sales and help maintain steady growth. In recent years, the specialty food market has proved to be especially attractive to consumers as a report from the Specialty Food Association found sales grew by more than 19% in 2021.
Retail trends are also changing, with consumers valuing convenience more than ever. Being responsive to the latest trends will set you apart from your competitors. In-store coupons, larger carts, and grouping products in specific isles remain effective strategies, but to boost sales sufficiently, you’ll need to adapt to consumers’ tastes, expectations, and health concerns. In this blog, we’ll take a look at four product trends in supermarkets attracting customers and helping retailers keep growing.
- Having the right food products in supermarkets helps to attract new generations of consumers to enter the store and browse all the available options
- Keeping up with the latest trends in food and culinary decisions can help retailers to boost sales and retain loyal shoppers while beating out the competition
- Some of the latest food in supermarket trends include healthier alternatives, digestible dairy products, umami-rich ingredients, and more organic options on the shelves
Strategies for Food in Supermarkets that Attract New Customers
The evolving grocery and supermarket landscape remain at the whims of the consumer. Omnichannel experiences are helping solve many of the concerns consumers have with their grocery shopping, and according to some estimates, online sales will reach $250 billion by 2025. Convenience is key. Supermarkets need to create seamless shopping experiences for both online and in-store shoppers. The food products discussed below should be available across your retail touchpoints if you want to boost sales and maintain growth over the coming years.
1. Casein-Protein a2 Milk Products
Dairy products made exclusively from cows with a2 casein protein milk (which makes it more digestible) remain popular with consumers. Products like Hershey’s a2 chocolate milk are among the various options of commonly available dairy alternatives. Hershey’s a2 Milk® hit shelves earlier this year and is quickly becoming a favorite with consumers worldwide.
2. Alternative Plant-Based Products
Food innovation in plant-based alternative products continues to attract younger generations to supermarket isles. Often these consumers are also willing to disregard the price of a product if it falls into a healthy-alternative category compared to traditional staples. Similarly, Private Label Manufacturers are taking notice of this trend in Gen Z and millennial shoppers, leading to several plant-based cheeses, poultry, and dairy alternatives. Growth in this sector remains strong, and almost 50% of these consumers are brand-agnostic and willing to experiment with any alternative product available on the shelf.
3. Umami-Rich Ingredients
Glutamate, inosinate, and guanylate are amino acids considered the building blocks of proteins. These substances contribute to the meaty and savory flavor in a range of products and together make up the umami taste. Scientists added umami as a specific taste in 2002, and products that elevate this flavor are now a common staple.
4. Organic and Specialty Foods
Organic foods remain the tried and tested strategy to boost supermarket sales. Double-digit growth in sales during 2021 demonstrates just how much people want these options whenever they visit a supermarket or grocery. According to the U.S. Department of Agriculture (USDA), food labeled organic should have a certification that proves the soil contained no prohibited substances for three years before the harvest. Organic meat requires producers to raise animals in living conditions matching their natural behavior, while multi-ingredient products should be free of artificial flavors, preservatives, or colors.
Discover the Latest Food in Supermarket Trends at SIAL America
Accelerated digital transformation, omnichannel servicing, and food product innovations are helping retailers attract new customers and achieve the desired growth across locations. With new products, collaborations, and servicing options, you can continue reducing margins while increasing your stores’ sales. At SIAL America, you can see the latest foods, technologies, and production techniques while engaging with industry leaders from across the world.
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