How to Make the Most of International Food Trends

by | Nov 3, 2022 | Food Trends

Farmers checking the progress of genetically engineered crops, one of the latest international food trends using technology

International food trends for the new year include consumers taking a more proactive approach to nourishing their minds, bodies, and spirits in ways that are more sustainable for the planet. Technology is driving these initiatives by incorporating science, trust, and transparency into the food processing industry. These changes are not just impacting American agriculture, more cultures are implementing better sustainable food processing practices in their cuisine to reduce how the global food supply chain adversely impacts the environment.

Are you interested in learning more about what food trends will impact global cuisines in 2023? Perhaps you are launching a new food brand and want to look into the trends you might want to incorporate into your production line. Whatever the reason, this guide will cover everything you need to know about some of the most popular international food trends.

Key Takeaways:

  • Genetically engineered foods go beyond pest control and crop outputs. Synthetically produced foods reduce the adverse environmental impacts of the food and beverage processing industry.
  • Plant-based meat options are healthier for consumers and better for the environment by reducing the carbon footprint created by the meat processing industry.
  • Not all impossible meat options are vegan-friendly because producers may use animal muscle cells during production. Check for details in the nutrition facts.
  • International food chains, such as Chipotle, Taco Bell, Starbucks, and Jamba Juice, will influence increased sales and consumption of plant-based alternatives.

Invest in Engineered Genetic Technology   

The earlier phases of genetic engineering concentrated on enhancing the resistance to pests and crop outputs. Today, technology facilitates alternatives in texture, taste, and overall product quality. Nonetheless, consumer acceptance depends on trust and transparency. One example is the San Francisco-based winery, Endless West, which invested in synthetically produced wine. While customers question what boundaries the brand is willing to push, the brand has taken the opportunity to educate consumers about the global impact the wine industry has on the environment and how genetically engineered wine is more sustainable without sacrificing taste.   

Raise Impossible Meat   

Plant-based meat options are known by a few names, including clean meat, slaughter-free meat alternatives, lab-grown, cell-based, or cultured. However, perhaps the most popular name is “impossible meat.” This plant-based meat alternative is healthier for consumers and better for the environment by reducing the carbon footprint created by the meat processing industry.  

How cell-based meat is made

Image Courtesy of Protein Report

Meatless meat trends are growing in the U.K., China, and Australia, to name a few cultures. But these alternatives will not replace the meat industry entirely. Since March 2020, plant-based meat alternative sales have been skyrocketing, increasing more than 264%. 

Regardless that nearly 80% of Americans prefer traditional meat over plant-based options, people worldwide are more concerned with the environmental impact of the meat industry. The first U.S. woman with three Michelin stars, Dominique Crenn, fully embraces this sustainable move and has partnered with food brand UPSIDE Foods to introduce lab-grown chicken to her high-end restaurant’s menu. ​​Crenn states, “As someone serving food every day, I want to be able to better this world, and that is what I am looking for in companies.” 

At her restaurant, Atelier Crenn, kindness to the environment is not just a gesture of goodwill. The alternative meat is appetizing and a hit with her clients. Note that the chicken Crenn uses at her restaurant is not vegan-friendly because producers use animal muscle cells during production.

Create Plant-Based Options   

While meat alternatives will be a substantial part of the plant-based food market, there are more plant-based options than cultured meats. Milk alternatives are popular examples. Almond milk, soy milk, oat milk, and coconut milk are a few favorite options for people who want to avoid cow’s milk. A few more examples include rice or pizza crust alternatives made with cauliflower and pasta made with zucchini and squash.

Food-related consumer buying habits present themselves as trends, yet plant-based options are not going anywhere any time soon. The expansion of product options in the plant-based industry is why plant alternatives are becoming a long-term solution for consumers worldwide looking for plant-based foods. If the market penetration for dairy and meat alternatives continues to grow, some scenario analysts agree that the plant-based food industry could potentially become rooted as a feasible alternative in restaurants and supermarkets alike. Dairy and meat alternatives could increase their respective global market shares over the next ten years.

bar graph of the plant-based food market

Image Courtesy of Bloomberg

Since the Asia-Pacific region is especially vulnerable to the current limited food supply, the adoption of plant-based and meatless alternatives will help sustain the population. It is the reason that industry experts expect an unprecedented increase in the plant-based alternative food market in that sector. According to Bloomberg, international food chains, such as Chipotle, Taco Bell, Starbucks, and Jamba Juice, will influence increased sales and consumption of plant-based alternatives. Large chains offering burgers, sausage substitutes, and milk alternatives will promote consumer habits to acclimate to plant-based food products. Industry experts anticipate food like faux chicken is primed for growth over the coming year.

See How Other Brands Make the Most of International Food Trends 

By making international cuisine more accessible to American culture, international food trends can show us how various cultures come together and influence one another. See how other brands make the most of international food trends at the next SIAL event. We hope to see you there. 

Looking for ideas to expand your product line? Check out the latest trends by attending our next show. Are you an international food brand looking for exposure? Become an exhibitor