Consumer Attitudes, Beliefs, and Values That Will Shape How Food Brands and Manufacturers Develop and Market Products in 2022
The pandemic turned food on its head. From the fields to the shelves, companies big and small faced shutdowns, shortages, and countless challenges. All of these disruptions not only had a massive impact on food brands and manufacturers. When it came to customers, brands and manufacturers saw their customers’ behavior, values, and wants change overnight. For example, as store shelves were bare and people feared for lack of food availability, once struggling concepts, like buying in bulk online and meal delivery subscriptions became critical parts of daily lives.
The Food Industry saw surprising changes in behavior as new aspects of food became important to consumers. Now, as we move into 2022, the four biggest trends we’re seeing.
Trend No. 1: Food as Medicine: Consumers are looking to food as medicine in order to better manage their health.
Trend No. 2: Cooking at Home Becomes Experiential: Consumers continue to embrace cooking at home and creating experiences. They are also looking for convenience.
Trend No. 3: Sustainability Is Important: Consumers continue to become more aware of their food purchase habits and how they may affect the planet. They are demanding more sustainable practices.
Trend No. 4: Food Facts and Personalization: Consumers are educating themselves on what they are eating, turning to new, factual sources of information. They are also embracing more flexible, personalized ways of eating thanks to technology.
So what’s coming next? Here’s an in-depth look at the four largest trends we think will be influencing how people purchase food in the U.S. in 2022. Download The Report Here
The Speaker Line Up of SIAL America in March
As part of our event this March, we’re hosting education sessions and also product demos. Here’s a sneak peek at the speaker lineup for our next show, register today to attend the conference for free. Visit the Conference page to view the full list of sessions.
- Food Marketing’s Second Revolution by Ryan Mathews
- The Era of Food on Demand by M. Schaefer, Euromonitor
- Supply Chain, China, and International Logistics by Wilson Lau
- Innovations in the Protein Aisle by Lou Cooperhouse
- Investing Wisely In CBD Products by Glenn Cybulski
- Benefits of Meat DNA Tracing by Steve Sands
- Functional Foods & Beverages by Gail Gastelu & Lou Cooperhouse
