Earlier this year, we published The 4 Biggest Consumer Food Trends Shaping 2022. In that brief, we explored how personalized health and nutrition were becoming extremely important to U.S. consumers. In this paper, we delve deeper into the importance of personalized nutrition.

What Is Personalized Nutrition?
According to Prescouter, personalized nutrition is a diet recommendation that has been scientifically tailored to meet your personal nutritional requirements based on your genetic profile, microbiome composition, metabolism, environmental exposure, and personal wellness goals. The American Nutrition Association has proposed to define personalized nutrition as “a field that leverages human individuality to drive nutrition strategies that prevent, manage, and treat disease and optimize health.”

So what’s coming next? Here’s an in-depth look at how consumer demand is creating new opportunities for food brands, manufacturers, restaurants and retailers in 2022. You can also find more articles on food trends on our blog or listen to top food industry experts by subscribing to our podcast.